It all started with a book…In 2013 I read the inspiring National Best Seller "Born to Run" by Christopher McDougall, which would later lay the foundation and birth of QO Nutrition! Let me explain…
Meeting the TarahumarasWhile on a sabbatical in Mexico and training for the Caballo Blanco Ultra, I made friends with the Tarahumaras. Who, you ask??? Well, the Tarahumaras are a group of Middle American indegeneous people from the Copper Canyon region in northern Mexico.
The tribe is known for their ability and propensity to run long distances throught extreme terrain (without any gadgets, gels, or even running shoes!) A.K.A Badasses!
As a coach and triathlon shop owner for years, I was intrigued….
The Run Down
They say, “When in Rome, do as the Romans do” – So while I was in the Copper Canyon, I ate and drank like the Tarahumaras.
What did that look like? Mostly a diet of beans, corn, squash, and other leafy greens. A traditional Tarahumara diet is mostly plant-based, which is believed to be one of the key factors contributing to their health and athletic abilities. (Nature's fuel & lots of healthy carbs!)
So, what happened next?
Health Markers Improved
Almost immediately, I saw improvements in performance, weight loss, and lower body fat percentage– plus, I had more energy than ever! And I didn’t experience any indigestion or stomach distress, which would always get me on long endurance events.
I thought to myself, “Could this be the best way to fuel endurance workouts and even as a whole?”
And “What if I could create something similar not just for all athletes but for EVERYONE?”
Just like that, the seed for QO was planted! (Literally!)
QO was born
So, I got to work right away creating a Tarahumara superfood accessible to all, not just those kicking it with the tribe, like me - but everyone! And just like that: QO Fuel was born.
I created QO powder with the highest quality ingredients from 100% whole foods to keep you full and properly nourished (just like the Tarahumaras!)
QO has no sugar, sweeteners, artificial flavors, preservatives, or additives. (No-BS ingredients)
Three powerful QO ingredients you won’t find in other endurance fuels:
- Amaranth to help stabilize blood glucose
- Anise to promote gut health
- Cinnamon to fight inflammation
Plus, the macronutrient percentages (85% carb, 10% protein, and 5% fat) enable you to use your own body fat for energy giving a consistent stream of energy without the crash!
Taking it to the U.S
I believe so strongly in the nutrient profile and benefits of the Tarahumara diet that I spent the last few years perfecting it into meal & sport nutrition powders. I knew nothing was as clean or worked as well available to my US-based family and friends to the north. Bringing it home was complicated process full of challanges and obstacles but we overcame.
Today, I’m thrilled to offer QO powder and nutrition, providing superhuman fuel to everyone, regardless of location!
Ready to give QO a try and take yourself to new levels? I promise you won’t regret it!